A strong online presence is essential for any business to be competitive. We can help you navigate through all the online "noise" to define who you are in the digital space.

With a clear understanding of your business goals, we develop a tailored digital marketing strategy for your business. This allows you to reach more leads where they are online and ultimately convert them into customers.

The data we capture will empower you to make better decisions for your business, and increase your marketing ROI. We are zimpleweb and we are with you for the long run.

Our process is about understanding where you are digitally, discovering where you need to be and bridging the gap
Search Engine Optimisation (SEO)

Search Engine Optimisation will let Google know how to find you and show you to potential customers. Our SEO Kickstarter package will optimise your website from title tags, meta descriptions, linking structure, and content length to lay a good foundation for any future digital marketing.

We're different from other agencies who focus only on getting your site to appear number one in search results. We believe the more important goal is to help you meet and keep customers-in other words, get conversions and help your business grow.

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Pay Per Click (PPC)

Pay-Per-Click is the quickest way to generate new leads and sales from your website. We'll determine the best options for you from Google AdWords, Google Display Network, Facebook Advertising and LinkedIn Advertising to reach your target market with relevant ads that engage them and drive traffic to your website.

We're not like other agencies who focus on vanity measures such as impressions. Instead, we optimise both your PPC advertising and sales funnel to maximise conversions and lower your cost-per-acquisition.

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Analytics

Put simply, data drives everything we do. Right from the start we implement Google Analytics on your website to track and test its performance. This provides insight into how your customers behave and interact with the site. Overall, it shows how the different components in your digital marketing strategy are performing in a measurable way. We'll interpret the data and match it up to your metrics, giving you key takeaways we can implement to improve.

Content Creation

Content marketing has become a powerful way to engage your audience at different touch points throughout the customer journey. Creating content that is valuable and shareable converts your prospects into paying customers and encourages repeat purchases. Good content shows authority on your topic and builds trust in your brand. We can help you build a content marketing strategy and avoid many of the common mistakes others make. If you want to grow and scale your business, content creation is a sustainable way to do that.

We provide data driven decision support
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Email Marketing

Despite an increased focus on other forms of digital marketing, email continues to be one of the highest converting tools. We'll help build your database of contacts and create appealing and effective messaging. Email is a great way to personalise your messaging and follow up with prospects in several stages of the buying process. Whether you'd like us to take full control or help build up a database and templates for you to use, we can help with email marketing.

Conversion Rate Optimisation (CRO)

CRO is the process of more efficiently converting sources of website traffic into customers. We begin by defining what success looks like for your business and auditing your current sales funnel. Using our expertise and A/B split testing, we continuously tweak the sales funnel to achieve the perfect formula for you. CRO ultimately means more conversions and a growth in sales.

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Social Media

Social media marketing is your opportunity to participate in the online conversation and grow your audience. Platforms like Facebook, Twitter, Instagram, and LinkedIn have millions of active users from which you can build an online community around your brand. If you're not using these channels as part of your overall digital strategy you're losing sales and market share. We can help identify which social media platforms are right for you and how to best leverage them.

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Insights / Reporting

We'll empower you to make the best decisions for your business based on insights and reporting. Using data, we can identify how users interact with your site and make recommendations. We'll track the right metrics according to your business goals and interpret this data for you with a monthly report that's easy to understand. Many web agencies stop at this point and call it a day - but not us. If you want to act on those recommendations to get better results, we'll also help you implement those changes.

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